Clarity comes from
removing the unnecessary

I design products end-to-end, from user research to final interfaces, simplifying the journey to its essentials while aligning user needs with business goals.

Selected Case Studies

Projects focused on usability and efficiency

UX Audit · Conversion · Mobile

Fit Bike

Led a UX analysis for a bike-sharing service to identify friction across the user journey. Redesigned key flows to improve usability, increase conversions, and support business growth.

product · EdTech · Engagement​

Draw Your Life​

Designed an interactive education platform that supports young people in discovering new skills, strengthening creative capabilities, and opening up new personal and career paths.

dashboard · Operations · b2b​

Gelato al Cioccolato​

Designed a management platform for an ice cream shop chain to streamline operations across stores. Simplified inventory, supply, and expense tracking to improve daily efficiency and decision-making.

Expertise

Key skills across the product design process

Research & Discovery

UX & Interaction Design

UI & Responsive Design

Testing & Optimization

Product Iteration